Frequently Asked Questions
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Frequently Asked Questions
Getting Started
What exactly is Prospector and how does it work?
Prospector is a sales intelligence platform built by IRD Group that helps B2B sales teams find and connect with the right decision-makers at the right time. It provides verified contact details, actionable insights, and real-time alerts so users can identify warm leads, direct buyers, and agency contacts across Australia and New Zealand.
How is Prospector different from LinkedIn Sales Navigator, ZoomInfo, or other lead gen tools?
Unlike generic global tools, Prospector is focused on ANZ and combines verified contact data with exclusive campaign and buyer intelligence. It identifies both direct and agency media buyers and offers custom alerts, CRM integrations, and local insights that go beyond basic job title and industry searches.
What kind of companies and industries are covered in the database?
Prospector covers over 200,000+ ANZ-based companies across media, marketing, retail, finance, FMCG, education, healthcare, government, and more. It tracks both brands and agencies, from startups to enterprise-level organizations.
Do you only focus on Australia/NZ or do you cover global markets?
Prospector is currently focused on Australia and New Zealand markets, offering the most comprehensive and accurate local coverage in the region.
Data & Accuracy
How often is your data updated?
Contact and company data is refreshed daily, and insights are updated in real-time as campaigns are detected or new buyer activity is verified by the research team.
Where do you get your data from?
Data is sourced through a combination of public records, proprietary monitoring tools, verified contributions from users and partners, and manual research by IRD Group’s in-house data team.
How accurate are the contact details?
All contact details go through rigorous verification processes, including email deliverability testing, phone number validation, and role accuracy checks by local researchers.
How do you validate email addresses and mobiles?
Email addresses are validated via SMTP pinging and pattern testing. Mobile numbers are confirmed through human research and phone call verification processes, ensuring high contact accuracy.
Do your exclusives know they will be reached out to?
Yes — many of our contacts are sourced through transparent channels and know their role includes marketing decision-making, and outreach is expected within B2B norms.
Platform Functionality
What is a “Protag”?
Protags are smart labels assigned to companies based on their current marketing behavior or recent activity. Examples include “Agency Mover”, “Retail Buyer”, or “Spending Soon”, helping you filter faster.
How do I find a specific agency’s account?
You can search by agency name, client brand, or even recent campaigns managed, making it easy to find key players and their media relationships.
How do I find direct buyers for media?
Use the “Direct Buyer” filter or look at recent campaign activity that wasn’t agency-managed. These contacts are clearly marked and include verified emails and mobiles.
How do you verify agency or direct media buying relationships?
Prospector cross-checks ad tech tags, campaign data, company disclosures, and media industry sources to verify which brands buy directly and which use agencies.
CRM & Alerts
Can we integrate Prospector with our CRM (Salesforce, HubSpot, etc.)?
Yes. Prospector offers one-click CSV export and direct API and Zapier integrations with Salesforce, HubSpot, Zoho, and other CRMs for seamless lead transfer and tracking.
Can I filter leads by location, specifically local regions?
Absolutely. You can filter by city, state, postcode, or custom regions, making it ideal for local sales reps or territory-based targeting.
How do insights help me identify the right time to reach out?
Prospector delivers insights like recent media spend, campaign launches, agency changes, or hiring activity that signal buyer intent, letting your team strike when interest is high.
How do I set up alerts?
Users can create alerts for new companies, buyer behavior, or changes in agency relationships. Alerts are delivered via email and refreshed weekly or in real time depending on the filter.
Sales Use & Results
How will this help my sales team book more meetings?
With verified contacts, buyer signals, and CRM-ready insights, your reps save time prospecting and spend more time reaching out to high-intent leads with context — leading to more booked meetings.
What kind of results do your current clients see?
Clients report 2–4x more meetings booked per week, with conversion rates up to 30% on warm leads from alerts or recent buyers. It’s a proven lift for outbound performance.
How many leads can I expect per week/month?
This depends on your filters, but most users get 300–800 new contacts per month, including fresh insights and alerts that help prioritize outreach.
How does Prospector fit into my team’s current sales process?
Prospector works as a top-of-funnel enhancer — your team uses it to find verified leads, time outreach using alerts, and sync contacts to CRM for multi-channel follow-up.
I only sell to a niche industry — will Prospector still work for me?
Yes. With filtering by industry, job title, region, and even current behavior (like “spending soon”), niche sellers can build precise and relevant lists.
Pricing & Onboarding
How much does Prospector cost?
Pricing starts from a few hundred dollars per month, depending on user seats and features like alerts or integrations. Custom plans are available.
What’s included in the subscription? What kind of training/onboarding do you provide?
All plans include full access to filters, contacts, insights, hashtags, and CRM export. You’ll be partnered with a dedicated account manager and supported with onboarding that includes live demo calls, step-by-step training, and ongoing email support
Do you offer trials or pilots?
Yes — free trials or pilot projects can be arranged on request, often including custom insights or a small export set.
Do you offer shorter subscription terms?
Monthly and quarterly options are available, though most clients save with annual plans.
Data Quality & Intelligence
What if your data is wrong?
We accept feedback on every contact and offer rapid updates. You can flag incorrect records in-platform and our team will re-verify or correct them within days.
Why wouldn’t I just use Google Alerts?
Google Alerts are generic and miss critical signals. Prospector offers curated, industry-specific insights, verified contacts, and filters to convert alerts into actions.
Is Prospector data AI-driven or human-curated?
Both. We use automation and AI to monitor signals, but every record is reviewed by a researcher to ensure accuracy, recency, and relevance to B2B sales.
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