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We want to make it easier for people to work together. That means more informed conversations with the right people and more smart, sustainable partnerships. The Inspiration Station has articles and case studies which can help make it happen. Have a browse to find out more.

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How to Ask Your Clients for Referrals, With Class

How to Ask Your Clients for Referrals, With Class

Client referrals can easily be your highest converting lead source and income generation stream - if you manage the process right.

Monthly Marketing Round-Up

Monthly Marketing Round-Up - June 2018

The big ticket items in the world of marketing in June 2018.

4 Reasons Decision Makers Say No and how to change their mind

4 Reasons Decision Makers Say No and how to change their mind

Understanding where you’re going wrong will only get you so far, so here we explain how to fix those mistakes and what to do instead.

Connect and Convert: Building Rapport

Connect and Convert: Building Rapport

Learn about one of the most underrated sales techniques.


Monthly Marketing Round-Up

Monthly Marketing Round-Up - May 2018

The big ticket items in the world of marketing in May 2018.

IRD Data Bulletin - May 2018

IRD Data Bulletin - May 2018

What kinds of data did our Discovery Team find in May? Find out here how we break it down.


Supercharging your B2B CRM & Sales Process

How to Supercharge your Sales Process & CRM

See how to get your B2B CRM in shape plus solutions to really power-up your sales enablement program.

All New Prospector Launches

All New Prospector Launches

It's been a labour of love (plus some sweat and perhaps a few tears) but we are excited to announce the new-look Prospector website has arrived!

Outrageous ways to close B2B deals. 3 ways that worked for us

Outrageous ways to close B2B deals. 3 ways that worked for us

Enjoy some of our cheeky closing stories.


Monthly Marketing Round-Up

Monthly Marketing Round-Up - April 2018

The big ticket items in the world of marketing in April 2018.

Motivating Millennial B2B Decision Makers

Motivating Millennial B2B Decision Makers

Millennial buyers have come of age: how are you adjusting your B2B strategy to engage them?

IRD Data Bulletin - April 2018

IRD Data Bulletin - April 2018

What kinds of data did our Discovery Team find in April? Find out here how we break it down.

Why automation can’t replace sales reps

Why automation can’t replace sales reps

See why humans are still needed to generate gems of business intelligence.

IRD Data Bulletin - March 2018

IRD Data Bulletin - March 2018

What kinds of data did our Discovery Team find in March? Find out here how we break it down.

How to survive your next networking event

How to survive your next networking event

The lost art of Networking – six ways to survive your next event.

5 B2B sales triggers you didn’t realise were sales triggers

5 B2B sales triggers you didn’t realise were sales triggers

See how to identify and interpret golden, embryonic sales triggers.

IRD Data Bulletin - January 2018

IRD Data Bulletin - January 2018

What kinds of data did our Discovery Team find in January? Find out here how we break it down.

IRD Data Bulletin - February 2018

IRD Data Bulletin - February 2018

What kinds of data did our Discovery Team find in February? Find out here how we break it down.

4 Ways to Improve B2B sales close rates

4 Ways to Improve B2B sales close rates

Specific techniques to tip the scales in your favour at the critical closing stage.

5 ways to create powerful business goals for the New Year

5 ways to create powerful business goals for the New Year

Simple tips for hitting the ground running in 2018.

IRD Data Bulletin - November 2017

IRD Data Bulletin - November 2017

What kinds of data did our Discovery Team find in November? Find out here how we break it down.

Monthly Marketing Round-Up

Monthly Marketing Round-Up - November 2017

The big ticket items in the world of marketing in November 2017.

4 quick & effective prospecting tips

4 quick & effective sales prospecting tips

Simple tips for supercharging your new prospect identification program.

3 hacks for more accurate sales forecasting

3 hacks for more accurate sales forecasting

Learn the sales forecasting hacks to drastically improve your performance and B2B predictions.

IRD Data Bulletin - October 2017

IRD Data Bulletin - October 2017

What kinds of data did our Discovery Team find in October? Find out here how we break it down.

4 ways to find new business within your existing clients

4 ways to find new business within your existing clients

Simple steps that can increase profits by 25-95%

Monthly Marketing Round-Up

Monthly Marketing Round-Up - October 2017

The big ticket items in the world of marketing in October 2017.

IRD Data Bulletin - September 2017

IRD Data Bulletin - September 2017

What kinds of data did our Discovery Team find in September? Find out here how we break it down.

5 Trends for B2B sales & marketing

The Top 5 Sales Trends for 2017

Here’s our pick of the top five trends impacting our profession - the ones that drive serious business growth.

Monthly Marketing Round-Up

Monthly Marketing Round-Up - August 2017

The big ticket items in the world of marketing in August 2017.

IRD Data Bulletin - August 2017

IRD Data Bulletin - August 2017

What kinds of data did our Discovery Team find in August? Find out here how we break it down.

IRD Insider: Do you understand the 4 critical influencers in B2B decisions

Critical influencers in B2B decisions?

Understand the 4 Buyer Modes to increase retention & win business.

IRD Data Bulletin - July 2017

IRD Data Bulletin - July 2017

What kinds of data did our Discovery Team find last month? Find out here how we break it down.

IRD Data Bulletin - June 2017

IRD Data Bulletin - June 2017

What kinds of data did our Discovery Team find last month? Find out here how we break it down.

IRD Insider: How to avoid a sales productivity black hole

How to avoid a sales productivity black hole

Create true media sales alignment, with this approach.

ATN Matrix Case Study

IRD Case Study: Australian Traffic Network

See how ATN empowers its sales team with Matrix & Prospector to hit budget time and time again.

IRD Insider: 5 Tips to boost b2b sales conversion

5 tips to boost B2B sales conversion

At a time when b2b sales conversion rates across many verticals are worryingly low, few can deny that small changes can make a big difference.

Monthly Marketing Round-Up

Monthly Marketing Round-Up - May 2017

The big ticket items in the world of marketing in May 2017.

IRD Data Bulletin - May 2017

IRD Data Bulletin - May 2017

What kinds of data did our Discovery Team find last month? Find out here how we break it down.

5 ways to win business, outside the traditional pitch process

5 ways to win business, outside the traditional pitch process

Upend your prospect or client’s approach to their business, find an emerging need and eliminate the need for a pitch.

What’s your Personality when it comes to selling?

What’s your Personality when it comes to selling?

Graph your sales personality using our simple tool.


Why salespeople stall

Why salespeople miss budget


Why salespeople stall & what you can do about it.


Monthly Marketing Round-Up

Monthly Marketing Round-Up - April 2017

The big ticket items in the world of marketing in April 2017.

IRD Data Bulletin - April 2017

IRD Data Bulletin - April 2017

What kinds of data did our Discovery Team find last month? Find out here how we break it down.

4 Buyer Modes Explained

4 Buyer Modes Explained

Identify the Buyer Modes in your client & prospect list, to increase retention & win more business.

Sales Negotiation Planning Template

Sales Negotiation Planning Template

Download the Sales Negotiation Planning Template, so you’re always prepared to close.

90 Day Workload Planner

90 Day Workload Planner

Prioritise your workload with this quarterly workload planning template.

Your Prospect’s Personality, decoded

Your Prospect’s Personality, decoded

What Personality is your Prospect? Download the guide here so you can tailor your next presentation.

3 Ways to get a Prospect to Return your Cold Call

3 Ways to get a Prospect to Return your Cold Call

Actionable tips for better result from your voice messages.

Ben Walker of Shopper Media Group

How Shopper Media Group uses IRD to smash sales targets

See how Ben Walker guarantees his sales team hit budget time and time again.

Mind your Ps & Cs. What you learnt in Marketing 101 has changed!

Mind your Ps & Cs.


What you learnt in Marketing 101 has changed!

4 ways to delight clients & increase retention

4 ways to delight clients & increase retention.

Do you have strategies in place to delight your clients?

The Best of 2016

IRD’s top 5 sales blogs of 2016

Our most-read sales blogs of last year. Read on to discover the most sought-after articles.

Urgency in Sales

5 ways to create urgency in B2B sales, without being annoying

Sure-fire tactics to get that dotted line signed.

IRD Data Bulletin - November 2016

IRD Data Bulletin - November 2016

What kinds of data did our Discovery Team find last month? Find out here how we break it down.

An Intro to Account Based Marketing

An Intro to Account Based Marketing

Why Account Based Marketing should change how you do business.

IRD Data Bulletin - October 2016

IRD Data Bulletin - October 2016

What kinds of data did our Discovery Team find last month? Find out here how we break it down.

When CRM goes bad, watch out for zombies

When CRM goes bad, watch out for zombies

5 Reasons for why CRMs go bad.

IRD Data Bulletin - September 2016

IRD Data Bulletin - September 2016

What kinds of data did our Discovery Team find last month? Find out here how we break it down.

Matrix CRM partnership confirmed

Matrix CRM partnership confirmed

Matrix Solutions has named IRD as the first official reseller of the Matrix media sales CRM in ANZ.

How To Be An Authentic Sales Leader

How To Be An Authentic Sales Leader

See what constitutes authentic leadership and the impact it can have.

CSA Case Study

IRD Case Study: CSA

How CSA uses IRD and LinkedIn together, to win business.

IRD Data Bulletin - August 2016

IRD Data Bulletin - August 2016

What kinds of data did our Discovery Team find last month? Find out here how we break it down.

Sales Negotiation Styles Explained

Sales Negotiation Styles Explained

Common negotiation styles and suggestions, to nail your desired outcome.

IRD Case Study - Tim Rose

IRD Case Study: APN Outdoor

IRD Case Study: APN Outdoor

3 tips to improve sales performance

Improve sales performance

3 tips to achieve better performance from your sales team.

The Psychology of Sales

The Psychology of Sales - Aligning Prospects with your Sales Reps

How to build an engaged sales team with Psychometric Testing.

The Psychology of Sales

The Psychology of Sales - How to sell to A/B types

How to win more business using Psychometric Testing.

IRD Data Bulletin - July 2016

IRD Data Bulletin - July 2016

What kinds of data did our Discovery Team find last month? Find out here how we break it down.

Sales preparation checklist. Have you done your homework?

Sales Preparation Checklist - have you done your homework?

57% of sales professionals don’t prep properly. Follow our checklist to ensure you're set for success.

9 Terrific Tips to improve Company Culture

9 Terrific Tips to Improve Company Culture

Culture is more than just a beer fridge, bean bags and fussball tables. It’s a mindset that impacts a business’ ability to generate a profit.

Sales Pipeline

Sale Pipeline

Increase revenue by 11% with this one tip...Sales pipeline management for B2B sales - This simple tool will help predict revenue & identify bottlenecks in your sales process

Why decision makers agree to sales meetings

What can you do to make sure your offer is relevant enough to warrant a face-to-face meeting?

How to overcome pricing objections

Are you negotiating on price more often than you’d like to? You can get your prospects back on track by demonstrating value.

IRD Showreel

A mix of interviews from some of our longest-standing clients, and a few words from our team based here in our Sydney office

IRD Case Study - Peter Horgan<br>

IRD Case Study: OMD

IRD Case Study: OMD



Top IRD Blogs from 2015

Top IRD Sales Blogs from 2015

Be inspired! Enjoy our tips from IRD's most in-demand sales blogs, helping you to generate sales leads, gather business intelligence and hit your targets in 2016.

IRD Data Bulletin - June 2016

IRD Data Bulletin - June 2016

What kinds of data did our Discovery Team find last month? Find out here how we break it down.


IRD Case Study - Mirek Craney

IRD Case Study: Letterbox Deals

IRD Case Study: Letterbox Deals

Sales Role Playing - getting your team at the top of their game

Sales Role Playing

Role plays are one of the few areas sales people can make mistakes.

IRD Case Study - Richard Holliman

IRD Case Study: New Scientist

IRD Case Study: New Scientist

Six simple ways to improve your Sales Proposals

Six simple ways to improve your Sales Proposals

The sales proposal can be one of the most powerful tools at a salesperson's disposal. Every salesperson should invest in learning the art of writing a winning proposal.

Words of wisdom: How Waterfront became one of the best in the business

Words of wisdom: How Waterfront became one of the best in the business

Waterfront Founder, Sean Pickwell, shares his top tips for anyone wanting to succeed in sales.


Using Goal Setting to improve sales performance

Using Goal Setting to improve sales performance

Whilst sales quotas and commissions are almost universally viewed as key sales drivers, at IRD we’ve had success adding a multitude of other goal-based levers to motivate our sales team.

How to be better at Sales Meetings

There’s so much more to selling than just your sales spiel. Learn how to be better at sales meetings without being creepy.

How to win new business before anyone knows it exists

Get in early and you could get the order. Leave it too late and the moment is lost.

How to warm up a cold call

5 creative ways to help create instant rapport with a previously unknown contact.

7 qualities that separate rainmakers

7 qualities that separate rainmakers from salespeople

How to set yourself apart from the rest of the sales pack.


Spot new business opportunities early with your email alerts

Spot new business opportunities early with your email alerts

Use insights from your email alerts to track your current clients, identify a new company to approach, or reconnect with a lead sitting in your pipeline.

 Get your homework done quick-smart

Get your homework done quick-smart

Use your subscription to give you a full run-down on a company, including recent activity, contacts and affiliates, to show you really did your homework.

How to transition from sales rep to a trusted sales advisor

How to transition from sales rep to a trusted sales advisor

How do you take your sales knowledge and become a valuable consultant?

Do sales commissions still work?

Do sales commissions still work?

A new school of thought suggests that sales commissions are counterintuitive to the modern sales process.

Master the art of asking amazing sales questions

Mastering the art of asking amazing sales questions

Learn how to ask insightful sales questions to build a prospect's trust so you can win more business.

Selling value: how to overcome pricing objections

Selling value: how to overcome pricing objections

Learn how to dig deeper and bring the contract negotiations back on track.

Improve your prospect data, boost profits

Improve prospect data, boost profits

A quick guide to understanding how bad data impacts your business - and how to avoid the problem.

What is social selling

5 ways to warm up a cold call

Creative ways to help create instant rapport with a previously unknown contact.


The early bird catches the worm

The early bird catches the worm

Prospector lands News Corp client for Letterbox Deals

Cutting to the chase with Prospector

Cutting to the chase with Prospector

See how Prospector helped Noel cut down his research time by 70%.

Prospector helps CareerOne land big contract

A brilliant career

Prospector helps CareerOne land big contract with new strategic partner.

Don't be Creepy

Don't be creepy

How to be better at sales meetings.

IRD Data Bulletin - May 2016

IRD Data Bulletin - May 2016

What kinds of data did our Discovery Team find last month?

Pitch perfect

Pitch perfect

Prospector helps deliver over $1m of new business for Steak Digital.

Game on

Game on

IRD tunes TAG into the right connections.

3 reasons why decision makers agree to sales meetings

How to stand out from the crowd

3 reasons why decision makers agree to sales meetings.

Wanna be a sales rockstar?

Wanna be a sales rockstar?

IRD has pulled together 7 key ingredients guaranteed to boost your sales performance.

Roy Morgan partnership confirmed

Roy Morgan partnership confirmed

IRD partners with Roy Morgan to deliver an exceptional level of business intelligence.

Signs of Life

Signs of life

Win business before anyone knows it exists.

Top Tips for Prospecting

Top tips for prospecting

Our top 10 tips for prospecting success.

Paving the way to FMCG success

Paving the way to FMCG success

Smart thinking and on-the-money insights spell success for oOh! Media.

: In the crowded IT sector, it’s important to stand out from the crowd.

In the IT sector, it’s important to stand out from the crowd.

Learn how Prospector helps TRC Technology to secure new clients.

Why sales people still matter

Sales people still matter

Weighing into the automation debate.


3 tips to improve sales performance

Improve sales performance

3 tips to achieve better performance from your sales team.

Stay motivated: how to meet your sales targets all year round

How to meet targets all year round

Keeping the sales team motivated is the key. Inspire them the whole year round.

How to create a highly effective sales culture

Creating a highly effective sales culture

Enable your team to act quickly on the right opportunities

Martin Luther King: the accidental salesman

Martin Luther King: the accidental salesman

Learn why we think MLK was one of the greatest salesmen of all time

ROI Calculator

ROI calculator

Do you know how the time your sales team spends prospecting affects your bottom line?

IRD Data Bulletin - April 2016

IRD Data Bulletin - April 2016

What kinds of data did our Discovery Team find last month? Find out here how we break that down.

Want to meet your targets this financial year?

Want to meet your FY targets?

Download our guide on overcoming the 4 biggest hurdles preventing you hitting your sales targets.

New Scientist smashes sales targets

New Scientist smashes sales targets

Prospector revives magazine sales and delivers multiple client wins.


IRD Data Bulletin - March 2016

IRD Data Bulletin - March 2016

What kinds of data did our Discovery Team find last month?


 Your very own live database - get in there and start digging

Your very own live database

Get as much as you possibly can from Prospector by deep-diving into it every now and again, and actively searching for companies that are a good fit

Six tips for nailing a sales follow up

Six tips for nailing a sales follow up

A great follow-up can make or break a sales meeting. Here are 6 fail-safe tips for doing it right.

Are you getting enough leads to meet your targets?

Are you getting enough leads to meet your targets?

Use our pipeline grader to find out if your pipeline is going to deliver the leads you need this year.

The 3 biggest sales blunders & how to avoid them

The 3 biggest sales blunders & how to avoid them

While it's only human to err, making mistakes in sales can be costly and they are often avoidable.

IRD Data Bulletin - February 2016

IRD Data Bulletin - February 2016

Read about the outstanding data verification work performed by the Discovery Team in February.

7 Tips for an inspired sales meeting

7 Tips for an inspired sales meeting

Sales meetings have the potential to suck blood like a vampire. Inject life into your internal sales meetings, we explain how to energize your team to stay focused on sales results.

IRD Data Bulletin - November 2015

IRD Data Bulletin - November 2015

Read about the outstanding data verification work performed by the Discovery Team in November.


How to prepare strategically for better meeting to sale conversion

Improve meeting to sale conversion

Winning over a decision-maker takes preparation and research.

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