Imagine having unrivalled access to hundreds of upcoming media sales opportunities every week. Give your sales team the edge and enable them to have timely, targeted conversations with agencies and direct advertisers alike.
June 2018: IRD Group is proud to annnounce the launch of an all-new Prospector platform - click here to read more.
How sure are you that your team is across all of the advertising opportunities coming up in the market? Our Discovery Team does the leg-work for you, allowing your team to act quickly and strategically on opportunities that they don’t have the time or resources to find themselves.
Prospector gives you a valid business reason to approach an agency or client with a relevant and timely media solution, increasing your chance of landing the campaign before the budget is decided.
Clients are constantly changing agencies, and companies are regularly launching new brands in Australia, making it impossible for your team to keep on top of all the latest developments. Our Discovery Team makes hundreds of phone calls each week to confirm each brand’s agency relationship, as well as the contact details of the best person to speak with.
There’s nothing like a tailored creative approach to an agency or client, which ties in with their strategy. Prospector provides details on upcoming company activity that can help develop targeted proposals with greater impact.
Prospector provides your team with a list of senior decision-makers at each company, previous product and campaign history, as well as accurate agency or direct contact details – everything you need to prepare for an informed and effective business approach.
You have your network of contacts, but how do you keep abreast of the constant change of decision-makers within marketing teams and agencies? Prospector has the most comprehensive and up-to-date list of marketing and agency contacts in Australia, meaning you will know exactly who to approach at the click of a button.
You’ve secured the meeting, now what? Prospector provides detailed client and industry insights that helps you prepare for your meeting, allowing you to tailor a solution that caters to your client’s needs.
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Our insights are unearthed by our Discovery Team which scour the media for business news on a daily basis and carefully pick hundreds of the most relevant insights each week.
This includes expansion plans, senior decision-maker appointments, M&As, restructures and new and new companies launching into Australia, all of which are indicators that a company is likely to be reviewing or expanding its need for media spend and advertising needs.
Every new insight is verified with a research call to the company and their agency, adding new layers of information to ensure the quality of our database is second to none.
BrandsHQ contains in-depth profiles of more than 1,800 major Australian brands. By bundling BrandsHQ with your Prospector Subscription you can now add even more power to your pitch with an invaluable business tool for unlocking significant brand-level opportunities.
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