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Snapshot

Like most media organisations, oOh! Media were on the look-out for innovative and compelling ways to get in front of Australia's biggest advertisers. Find out how oOh! Media opened the door to one of Australia's most well-known household names, and forged relationships by lending a hand to a cause that was close to the advertiser's heart.

  • Approach a prospect with a compelling media solution before spend has been locked down
  • Receive daily alerts to genuine opportunities you might otherwise have missed
  • Open the door to thousands of up-to-date agency and direct media decision-makers


Meet Ben

Ben Walker, Business Development Director at oOh! Media, Australia's largest away from home media provider. Ben is an experienced media sales professional looking for revenue opportunities within Australia’s top advertisers. He is constantly on the hunt for creative opportunities and solutions which sit outside the obvious day-to-day media partnerships.




What Ben wanted

Ben opened his email to find a Prospector alert sourced from Food Magazine telling him that Kellogg's World Food Day was in its planning stages. Ben immediately spotted an opportunity, and contacted the Marketing Director at Kellogg's – not to pitch for new business, but to pledge oOh!'s support for the campaign.




The payback
I jumped on Prospector and found the right contact there. Turns out the timing was perfect, and we were able to further cement our relationship with the team at Kellogg's.

Ben opened his email to find a Prospector alert sourced from Food Magazine telling him that Kellogg's World Food Day was in its planning stages. Ben immediately spotted an opportunity, and contacted the Marketing Director at Kellogg's – not to pitch for new business, but to pledge oOh!'s support for the campaign.

The result
5 Free Opportunities

Kellogg's of course were delighted. No-one else had proactively contacted them to offer help. This meant oOh! suddenly went from just-another-media-company to one of the good guys, willing to put their hand up for a great cause. And that's just the beginning: here's to the start of a long and profitable relationship.



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