It's been a labour of love (plus some sweat and perhaps a few tears) but we are excited to announce the new-look Prospector website has arrived!
With input from clients, staff and industry friends, we've created an intuitive interface that delivers just the business intelligence you need to thrive.
The Prospector platform packs a punch when it comes to its innovative new features. More than ever Prospector enables you to approach a prospect with a compelling solution before spend has been locked down. It gives you a double advantage of being first out of the starting blocks, as well as having prospect, agency and direct contacts at your fingertips: all increasing your chances of landing the client.
The Prospector platform's fresh new insights screen gives you improved access to the latest business intelligence and sales opportunities. From here you can seamlessly navigate to contacts, agency information and a plethora of additional resources, making it even easier to reach out to prospects with a valid business reason.
More than ever, Prospector is the leading solution for the B2B professional that wants to grow revenue and sell a range of business solutions.
Media and agency relationship intelligence has always been at the core of the Prospector for Media offering. With the new platform, this information is even more accessible and actionable, ensuring more productive agency and direct sales activity.
With clients constantly changing agencies, and companies regularly launching new brands, it’s tough to keep on top of the latest developments. Our Discovery Team makes hundreds of phone calls each week to confirm agency details, as well as the contact details of the best person to speak with.
Prospector has a brand-new Action Item and Calendar engine, meaning you’ll never miss an opportunity and can approach prospects with precision.
If you see a company, insight, contact or brand that you want to set aside for future action, simply click the Save To Action Items icon and that item will now be deposited in your Actions area.
The new Prospector’s List Builder enables you to generate highly-targeted lists of companies and contacts that are likely to buy based on detailed criteria.
This new feature enables you to export data to your CRM or marketing automation platform and expand your universe of ideal prospects, providing highly-customised lists of net new targets that look like your best customers.
Two of Prospector’s most popular features, the Saved Search & Email Alert, have been further optimised saving you even more time by filtering only the insights you need.
The advantage of Prospector Saved Search is that it will continue to add fresh insights matching your specified criteria as they are published. Further power is delivered by Email Alerts - as we add new material to Prospector that meets your criteria, an email is sent to you prompting you to login and directly view that new intelligence.
Prospector’s brand-new Dashboard module provides an at a glance view of your key account and usage information, a running tally of the Credits you’ve accumulated and links to all of your stored information, including Saved Searches, Email Alerts and Lists.
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Our insights are unearthed by our Discovery Team which scour the media for business news on a daily basis and carefully pick hundreds of the most relevant insights each week.
This includes expansion plans, senior decision-maker appointments, M&As, restructures and new and new companies launching into Australia, all of which are indicators that a company is likely to be reviewing or expanding its need for media spend and advertising needs.
Every new insight is verified with a research call to the company and their agency, adding new layers of information to ensure the quality of our database is second to none.
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