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Connector

Imagine upending your prospect or client’s approach to their business, discovering an emerging need and eliminating the need for a pitch? Connector helps you improve commercial effectiveness via strategic Account Management and a proactive approach to New Business.



Seek out clients who fit your capabilities and portfolio.


1. Circumvent the traditional pitch process

Create your own opportunities! We believe if a pitch has been reported, it’s too late. Use our insights to identify fracture points within your prospect & client pool to create a brief. Create provocative ideas to stand out & become a trusted partner with your client.

New business opportunities delivered to your desk

Know their move before they make it

2. Account Manage like a legend – find upsell opportunities & retain more accounts

Sick of finding out about your client’s activity second-hand or too late? Want to know what their competitors are up to, making you the smartest person in the next client meeting? Our Discovery Team unearths prospects early on in the stages of growth and change, meaning you can stay well ahead of the pack with timely new business conversations.


3. Get in touch with the right people

You have your network of contacts, but how do you keep abreast of the constant change of decision-makers within companies across Australia? Connector has the most powerful and up-to-date list of senior marketing, brand, sponsorship, digital and C-level decision-makers across Australia, meaning you will know exactly who to approach at the click of a button.

Get in touch with the right people

Boost productivity

4. Relevant, accurate, hand-checked intelligence

Each insight and new business opportunity is hand-checked by our local Discovery Team. Our insights include a detailed company profile, key contacts, agency affiliates, media spend, and competitor information – everything you need to start an informed and timely conversation.


5. Prepare for client meetings and pitches in record time

You’ve secured the meeting, now what? Connector provides detailed client and industry insights that helps you prepare for your meeting, allowing you to tailor a solution that caters to your client or prospect's needs.

Prepare for client meetings and pitches in record time

Get 5 FREE new business opportunities delivered to your desk!     

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IRD Intelligence: quality you can rely on


We combine powerful insights with human intuition to shine a spotlight on opportunities you might otherwise have missed.

Our insights are unearthed by our Discovery Team which scour the media for business news on a daily basis and carefully pick hundreds of the most relevant insights each week.

This includes expansion plans, senior decision-maker appointments, M&As, restructures and new companies launching into Australia, all of which are indicators that a company is likely to be reviewing or expanding its need for marketing services.

Every new insight is verified with a research call and exclusive new layers of information added, ensuring that the quality of our database is second to none.




We work with our clients to help solve challenges in their sales and marketing processes and we can help in a number of different ways:

Sales Process

BrandsHQ

Power up your Connector subscription with


BrandsHQ contains in-depth profiles of more than 1,800 major Australian brands. By bundling BrandsHQ with your Connector Subscription you can now add even more power to your pitch with an invaluable business tool for unlocking significant brand-level opportunities.


Learn More

BrandsHQ


  • Get direct access to Brand Managers, opportunities & spend

  • Get a clear view of who's working with who

  • Influence marketing spend outside of the traditional CMS / Agency dynamic




FAQs


Get in touch with a member of the Connector team to have a discussion about the type of information you’re after. If we have what you need, we can meet you and compare the product with the data in your CRM to show you exactly how many great insights, opportunities and contacts we can add to your current data pool. We can also provide targeted offline examples for you to verify.
Every piece of information on Connector - whether it is an insight or a contact - is given a date stamp guaranteeing its recency. All our data is hand-checked by our Discovery Team with the date stamp showing you precisely when they last verified the information.
Our Client Success Team is always on hand to make sure that you are maximising the potential of Connector. Your subscription includes an implementation meeting where we will demonstrate best practices to help your team make the most of our insights. We work with you to customise each user profile which means you will always be receiving the most relevant information.
Not as effectively and efficiently as we can. We have 15 experienced researchers working fulltime to find and verify information for our clients. A sales person simply doesn’t have the time or resources to be across the large amount of business intelligence we can cover. Let us do the legwork for you and spend your time starting new relationships, conducting meetings, negotiating with prospects and closing deals instead!
A CRM or a contact list is only one step in the process to closing a deal. In order to have intelligent, consultative business conversations you also need to know what is happening in a business. That’s where Connector can add more to your current data pool. What’s more, a list or a CRM is only as good as the latest refresh. Connector is updated every day meaning you can always rely on us for a fresh approach.
Where possible, we provide email addresses on Connector to make it as convenient as possible for you to reach out to a business prospect on a tailored and individual basis in accordance with Australian privacy laws. However, the contacts are not opted-in to receive marketing information and should not be used for mass e-marketing purposes.


Still want more? Download your FREE information pack.      Download Now


Connector Stories
Pitch perfect

Pitch perfect

Connector helps deliver over $1m of new business for Steak Digital.

ROI calculator

ROI calculator

Do you know how the time your sales team spends prospecting affects your bottom line?

Get in touch today or call 1300 736 447


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